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Business of the Week: Ever Ella

What is Event Branding?

By: Julie Kostic, Founder of Ever Ella, The 5th Floor Orlando Member


At Ever Ella Events we craft memorable, custom creative solutions for your special occasion. Similar to how a company would develop a logo to communicate to their audience, we develop an event theme that tells your unique love story. While we aren’t a traditional event planner that deals with the logistics of your day, we provide a perfect complement to your planning. Developing visuals that represent your style and your relationship with your partner is a perfect way to make your event truly unique.


Event branding includes everything from messaging, to paper goods, to fun extras such as favors and apparel — it ideally creates an experience where any guest interaction provides a cohesive vision and an appreciation for the details. This is your chance to make your special day stand out from the crowd.


  1. Creating A Custom Vision for Your Dream Day

We sit down with couples to brainstorm the perfect look that sets the tone for your day. The style, the colors — everything that makes this event unique to you.

You can take inspiration from your love story such as where you met, activities you enjoy doing together, or places you like to travel to create your signature look. Is your style vintage? Whimsical? Classic? Beachy? The possibilities are endless when creating with Ever Ella!


  1. Crafting Pre-Event Collateral

Leading up to your event, communication is crucial and lets your guests know what to expect. From the save the date, to the wedding website and invitations; these items give your guests a peek into what the day will bring. Every couple has a different wedding vision and we work to bring that dream to life and get your guests excited for what is to come!


  1. Continuing the Theme Across Day-Of Collateral

While your florist and caterer bring in elements that help tell your story that day, we bring in the details that truly pull everything together. Items such as programs, favors, menus, signage, and more all work together to craft your story. At Ever Ella, we know how important it is to get all the details just right to ensure that your wedding feels personal and perfect. Creating customized pieces really communicates the theme of your wedding, ensures a memorable day for you, your significant other, and all of your loved ones.


While we have worked with couples across the country we are excited to get to know and work with local Orlando couples. We are located in the heart of Avalon and are open to meeting in-person or virtual. Contact us for a free consultation so we can begin making your vision a reality. We can’t wait to make your wedding dreams come true. Make sure to follow us on Instagram @EverEllaEvents to keep up on our latest projects. Happy planning!

[email protected]

(301) 467-5850


3801 Avalon Park East Boulevard

Suite 216, 2nd Floor

Orlando, Florida 32828



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